Citation Building & NAP Cleanup

Build A Foundation of Trust

Google’s ranking algorithm cross-checks your business information across hundreds of directories, review hubs, and maps platforms. If it finds discrepancies—like an old phone number on Yelp, a slightly different spelling on YellowPages, or a closed office address on MapQuest—it loses trust in your entity authority.

This lack of consistency (called "NAP discrepancy") is one of the most common reasons local businesses drop out of map rankings.

What We Do:

1. Comprehensive Directory Audit: We scrape the web to find every existing mention of your business, locating hidden, outdated, or duplicate listings.
2. NAP Cleanup: We manually claim and edit incorrect listings, updating them to match your primary Google Business Profile exactly.
3. Targeted Citation Building: We submit your business to high-authority local and industry-specific directories (Yelp, Houzz, Angie's List, YellowPages, TripAdvisor, etc.).
4. Data Aggregator Distribution: We push your verified NAP data directly to major search aggregators (Neustar, Foursquare, Data Axle) which feed thousands of smaller search engines and vehicle navigation networks.

A clean citation footprint proves to Google that your business is legitimate, established, and active.